Better.

It’s a powerful word
and a powerful ideal.

It makes us look at the world
and want more than anything to change it for the better,
to innovate, improve, to reinvent
to make it, better.

It’s in our DNA
and better can’t be better
if it doesn’t consider everything,
our products, our values,
and an even stronger commitment
to the environment for the future
to use greener materials,
less packaging,
to do everything we can
to keep our products out of landfills.

Changes that will benefit people
as well as the planet.

To us better is a force of nature
it drives us to build things we’d never imagined,
new datacenters powered by the sun and wind,
a new manufacturing facility that runs on 100% clean energy
and new product designs
that make use of recycled materials
always to reduce our impact on the environment.

We have a long way to go
and a lot to learn,
but now more than ever
we will work to leave the world better than we found it
and make the tools that inspire others to do the same.

(Apple commercial narrated by Tim Cook)