Last night I :

The more I think about it, the more I’m convinced the iWatch won’t have a display. Happy to be wrong though #Apple

and this morning, buried in my Instapaper list of unread articles, I read this post by Ben Thompson at Stratechery:

The potential problem with Android Wear I see is its focus on being a conduit for your phone – a more efficient distraction from the real world, as it were. I suspect the iWatch will go in the opposite direction: it will be a means of pulling the real world into your phone (think sensors) as well as a means of projecting your phone out (think payments, proximity, etc.)

Interestingly, neither of these use cases necessarily even need a screen. And, if that’s not a requirement, the range of possible objects increases exponentially. It could be a ring, or a bracelet, or a clip, and so on – or all of the above. It would also be great for battery life, and for price (touch screens are the most expensive component in phones and tablets).

and this could be the reason, suspects Ben, behind . Mr Deneve has been put in charge of special projects, whatever that means.

To me, special projects, might mean something that Apple is not proficient on. Something like a gadget (I’m using this term liberally here) not to be perceived as an electronic device.

Apple is putting most of its efforts on the iPhone, making it the central hub of the Apple experience. Having an iWatch acting as a probe to measure the world around us fits into this vision, while freeing Apple from overloading their users with unnecessary information.