Apple has been listening to criticism

One of the things that we will remember of WWDC 2014 is the fact that in less than two hours, Apple dismantled seven years of iOS and OS X criticism. Pretty much everything we wanted in Apple’s operating systems has been implemented, making iOS 8 and OS X Yosemite almost perfect.

on Twitter:

This is the first WWDC I’ve been to in years where the things developers got far outweighed the things we wanted but didn’t get.

In iOS 8 we asked for:

  • The ability to access all documents we store on a Mac
  • Real cross-app communications
  • The ability to extend iOS with 3rd party components
  • AirDrop working with OS X
  • Customizable notification screen with widgets
  • Custom keyboards

For OS X we wanted:

  • A closer integration with iOS as in Continuity
  • Be able to store all our data in iCloud and make it accessible on all our devices
  • Be able to access our data from the web (i.e. iCloud.com)
  • More powerful spotlight
  • The ability to set custom search engines in Safari

For iCloud we wanted it to become a Dropbox-like service and we got that with the added bonus of a tight integration with the operating system. We also wanted cheaper storage plans and got exactly that.

It seems to me that Tim Cook’s Apple is a more human company than the one we were used too. That doesn’t mean it’s not ruthless with competition, quite the opposite actually. It’s more human in the way it empathizes with users and their requirements.

It’s a company that analyzes its mistakes, learn from them and change its products if that means giving its users a better way to do their job. I like this. More than ever Tim Cook and its group of executives are shaping Apple to better withstand criticism and fend off opposition’s strategic advantage.

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