There is a vacancy for someone to design batteries, which one might have thought was straightforward. But even this involves 22 bullet points, including “practicing exceptional documentation skills” – which I assume means taking notes – and “contributing positively to the engineering community”, which I take it means playing nicely with others.

No, designing batteries is an extremely complex task, especially for a company like Apple that doesn’t use standard batteries packs but design them to specifically fits their own devices.

And documentation skills is a needed quality in an engineer. And:

The company’s new, ugly words suggest it has got too big and too corporate to hang on to the things that once made it different.

The company is becoming big, and it is still different in the way customers care.

It’s incredible the almost spasmodic attention that Apple attracts these days. This article published by The Irish Times is nonsense.