Apple has finally for a total of $3 billion.

This acquisition is the biggest in Apple’s history and allows Apple to:

• Enter the music streaming market
• Own a well known headphones brand
• Get access to the C-Suite of important music companies through the acqui-hire of Jimmy Iovine.

I am not sold on this acquisition, mainly because of the Beats headphones image and target market, but hey who am I to judge? On the other hand, it’s great that Apple is going to be able to compete with Spotify in the music streaming arena.