Loom, the start-up with this mission statement:

Loom keeps all your photos and videos at your fingertips while saving you space.

has joined . Another day, another acquisition…

The announcement came this afternoon in a that will make many people unhappy.

Loom entered the crowded store-all-my-pictures-in-the-cloud market soon after Everpix went out of business. At the beginning, it seemed that Loom had a solid business plan, but nine months later they have decided to cash (lucky them) and join Dropbox.

Advice: Keep your stuff with and well known companies. Things like this happen all the time. It’s business, so everyone is – rightly so – trying to make money. The downside is that your precious memories might end up with a company that either you don’t trust or don’t like as a result of a merger.

As for Dropbox what should I say. Well, their transforming their feature into a platform. From the IT industry point of view this is interesting but it’s the only way to remain relevant.